Description
Book Synopsis: The revolutionary Volkswagen advertising campaign of the 1960s and 70s is universally acknowledged to be the greatest and most influential ever created and was acclaimed as “the campaign of the century” in the Millennium editions of Time Magazine and the US ad industry bible Advertising Age. Remember those great Volkswagen ads? is the only comprehensive review of this definitive ad campaign. It features a brief history of the iconic Volkswagen Beetle, followed by an account of the birth of the campaign at US ad agency Doyle Dane Bernbach (DDB).
This much enlarged and updated edition is illustrated with over 450 reproductions of press advertisements and TV commercial storyboards primarily featuring the VW Beetle, but also the Van, Bus and Camper, the Karmann Ghia and finally the VW Fastback and Squareback vehicles. Also included is a new section devoted to the billboards created by DDB in Los Angeles, as well as some of the ads created by their offices in Europe.
Details
Do you remember those iconic Volkswagen ads that captivated audiences during the 60s and 70s? Now you can dive into the fascinating world of the greatest and most influential advertising campaign ever created with "Remember those great Volkswagen ads?" This compelling book provides a comprehensive review of this definitive ad campaign that was hailed as "the campaign of the century" by prestigious publications like Time Magazine and Advertising Age.
Discover the captivating story behind the birth of this groundbreaking campaign at the renowned US ad agency Doyle Dane Bernbach (DDB). Delve into the history of the iconic Volkswagen Beetle, and witness how this unforgettable car became the central figure of the ads that redefined the advertising industry.
Experience the magic of over 450 press advertisements and TV commercial storyboards that feature not only the VW Beetle but also other beloved Volkswagen vehicles such as the Van, Bus and Camper, the Karmann Ghia, and the VW Fastback and Squareback. Immerse yourself in these creative masterpieces that continue to influence modern advertising.
This updated edition of "Remember those great Volkswagen ads?" also includes a brand new section dedicated to the impressive billboards created by DDB in Los Angeles. You'll also have the opportunity to explore some of the remarkable ads crafted by DDB offices in Europe, expanding your understanding of this global phenomenon.
Don't miss your chance to relive the charm and brilliance of the Volkswagen ad campaign that made history. Immerse yourself in the pages of "Remember those great Volkswagen ads?" and uncover the secrets behind advertising's most legendary masterpieces. Order now and be inspired by the creativity that changed the world of marketing.
Get your copy of "Remember those great Volkswagen ads?" today and embark on a journey through the revolutionary advertising campaign that captured the hearts and minds of millions!
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