Description
Book Synopsis: "A logo should be distinctive, memorable and clear. To be great, it should do those things better than the rest." – Michael EvamyThis bestselling branding bible has provided graphic designers with an indispensable reference source for over a decade. Logo is now getting a revamp with the addition of over 300 new logos in this fully revised and updated edition.
The book contains a vast visual collection of over 1,600 symbols and logotypes, including 300 brand new logos. All the logos are grouped into visual categories such as crosses, stars, crowns, animals and people, and are shown in black and white to further emphasise the visual form. The logos are from a diverse range of companies and includes design masters such as Paul Rand and Saul Bass alongside some of the most exciting work from contemporary designers.
This compelling compendium takes the reader on a journey showing how each form has evolved through history. All logos are active and include household names like Disney, Apple, and Starbucks next to lesser known designs giving a comprehensive snapshot of the full scope of logo design. This is a complete, taxonomical guide to the history, development, and style of identity design.
The must-have book for any graphic designer, student or type fanatic in a fully revised, updated edition.
"The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." – Michael Bierut, Pentagram
Details
Looking to create a logo that stands out from the crowd? Look no further than our revised edition of Logo, the bestselling branding bible trusted by graphic designers worldwide. With over 300 new logos added, this fully updated edition is an indispensable reference source for anyone in need of a distinctive, memorable, and clear logo.
Featuring a vast visual collection of over 1,600 symbols and logotypes, including 300 brand new logos, Logo organizes them into visual categories like crosses, stars, crowns, animals, and people. The logos are presented in black and white, highlighting their visual form and enabling you to draw inspiration from the design masters of the past and contemporary visionaries.
Explore the evolution of logo design through history as this compelling compendium takes you on a journey from the famous household names like Disney, Apple, and Starbucks to the lesser-known yet equally impressive designs. Whether you're a graphic designer, student, or simply a type fanatic, this taxonomical guide to the history, development, and style of identity design is an absolute must-have.
"The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." – Michael Bierut, Pentagram
Click here to get your hands on the revised edition of Logo and unlock the secrets to creating logos that surpass the competition.
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