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Academic Branding: A Step-by-Step Guide to Increased Visibility, Authority, and Income

Name: Academic Branding: A Step-by-Step Guide to Increased Visibility, Authority, and Income
Price: 26.95 USD
Availability: InStock

$26.95

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Description

Book Synopsis: From an academic who has been there, this step-by-step guide will help anyone with a postgraduate degree become a thought leader in their field—and make money while doing so. Academic Branding gives academics and scholars the tools and strategies they need to position themselves outside of academia so they can reach the masses and make an impact—without the expense of a publicist. With the practices in this book, readers will build a powerful brand, become a public intellectual, and grow their audience with guidance from Dr. Sheena Howard. She’s been where you are now and she’s ready to help you grow beyond what you imagine. With Dr. Howard’s unique and thorough approach to success in the age of social media, you’ll learn how to:

• Reframe the way you think about self-promotion
• Identify your brand archetype and create a brand statement
• Reach an audience beyond academia
• Build multiple revenue streams
• Get your ideas (and content) to spread
• Create a movement around your expertise
• Land major media spots and speaking engagements

In a world where anyone who is savvy online can turn themselves into a subject matter expert, it’s important that we lift up and amplify the voices of actual subject matter experts. Academics see the world in a unique way, and the traditional entrepreneurial mindset is often in direct opposition to what they’ve learned as scientists, researchers, and professors. This guide teaches experts how to reach the audience that needs them most, building a brand and achieving financial freedom along the way.

Details

Are you an academic looking to make a greater impact outside the confines of academia? Look no further! Academic Branding: A Step-by-Step Guide to Increased Visibility, Authority, and Income is here to help you become a thought leader in your field and boost your income at the same time. Written by an academic who has successfully navigated this journey, this book is your ultimate guide to positioning yourself as a public intellectual. Say goodbye to expensive publicists and hello to building a powerful brand on your own terms.

Dr. Sheena Howard understands the unique challenges faced by academics in the digital age. With her insightful tactics and strategies, you'll learn how to reframe the way you think about self-promotion and create a brand statement that resonates with your audience. By identifying your brand archetype, you'll authentically communicate your expertise, attracting a wider audience beyond academia and opening doors to multiple revenue streams.

In this era of social media dominance, it's crucial for subject matter experts like you to make a lasting impact. With Dr. Howard's guidance, you'll discover how to spread your ideas and content effectively, creating a movement around your expertise. Imagine the thrill of landing major media spots and speaking engagements, where you can share your knowledge with a larger platform. This book provides you with the tools and strategies to make it happen.

Don't let the traditional entrepreneurial mindset hold you back. Dr. Sheena Howard believes in amplifying the voices of actual subject matter experts like you. With Academic Branding, you can leverage your unique perspective and achieve financial freedom. Take the step towards increased visibility, authority, and income today. Start your journey by purchasing the book and unlock your full potential!

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