Description
Book Synopsis: This sharp, innovative book champions the rising significance of ethnographic research on the use of digital resources around the world. It contextualises digital and pre-digital ethnographic research and demonstrates how the methodological, practical and theoretical dimensions are increasingly intertwined. Digital ethnography is central to our understanding of the social world; it can shape methodology and methods, and provides the technological tools needed to research society. The authoritative team of authors clearly set out how to research localities, objects and events as well as providing insights into exploring individuals’ or communities’ lived experiences, practices and relationships.
The book:
- Defines a series of central concepts in this new branch of social and cultural research
- Challenges existing conceptual and analytical categories
- Showcases new and innovative methods
- Theorises the digital world in new ways
- Encourages us to rethink pre-digital practices, media and environments
This is the ideal introduction for anyone intending to conduct ethnographic research in today’s digital society.
Details
Looking to stay ahead in the world of research? Look no further than Digital Ethnography: Principles and Practice. This groundbreaking book explores the growing importance of ethnographic research in understanding how digital resources are shaping our society. With the increasing intertwining of methodology, technology, and theory, digital ethnography is a powerful tool that can shape the way we understand the social world.
Authored by a team of experts, this book goes beyond traditional research methods to showcase new and innovative approaches to studying localities, objects, events, and lived experiences. The authors define key concepts, challenge existing categories, and provide fresh perspectives on the digital realm. By encouraging us to rethink pre-digital practices, media, and environments, Digital Ethnography opens up endless possibilities for conducting research in today's digital society.
If you're looking to embark on ethnographic research in the digital age, this book is an absolute essential. Stay ahead of the curve and gain valuable insights into the use of digital resources around the world. Take the first step towards revolutionizing your research methods by grabbing your copy of Digital Ethnography: Principles and Practice today.
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