Description
Book Synopsis: In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life.Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.
Details
Looking for a captivating history book that dives deep into the profound effects of mass consumption on American life? Look no further than "A Consumers' Republic: The Politics of Mass Consumption in Postwar America." Authored by the esteemed Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen, this remarkable work takes you on a journey through the pursuit of prosperity in the aftermath of World War II, illuminating how it gave rise to our pervasive consumer mentality.
But this book goes beyond mere economic analysis. Cohen reveals how mass consumption became intertwined with patriotism, social equality, and the American Dream itself. Material goods came to represent the promise of America, and the ability of citizens to purchase them became a powerful tool for political influence and social change. With unprecedented affluence, undeniable successes, and the empowering rise of consumers, our society faced challenges like economic inequality and social divisions along gender, class, and racial lines.
Lizabeth Cohen's insightful and comprehensive exploration of the "Consumers' Republic" is a thought-provoking masterpiece that sheds light on the complexities of our consumer-driven society. Engage with this influential book and gain a deeper understanding of how our past shapes our present. Don't miss out on the chance to expand your knowledge and perspective.
Ready to embark on an intellectual journey through the fascinating history of mass consumption in America? Grab your copy of "A Consumers' Republic" today!
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