Description
Book Synopsis: Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.
Details
Are you ready to take your marketing skills to the next level? Look no further than Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. With this comprehensive book, you'll learn how to think and act like a true marketing professional, equipped with the tools and knowledge needed to succeed in today's fast-paced business world.
With a systematic and reader-friendly approach, this edition will guide you in developing long-term, customer-oriented marketing strategies. By studying real-life examples from industry giants such as Spotify, Nintendo, and Microsoft, you'll gain valuable insights into the ever-changing marketing landscape.
What sets this book apart is its ability to navigate through current trends and challenges, including the impact of the recent COVID-19 pandemic. By analyzing cases from companies like Tesla and Netflix, you'll learn how to proactively adapt to shifts in the market and seize opportunities.
From strategic digital marketing tools to integrated marketing communication, this book covers it all. You'll also delve into topics such as product labeling, social media segmentation, crisis preparedness, and innovation in global marketing. With the latest research and data, you'll gain a deep understanding of effective marketing strategies and how to implement them successfully.
Don't miss out on this invaluable resource! Take a step towards becoming a marketing disruptor by embracing Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. Click here to get started now!
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