Placebos (The MIT Press Essential Knowledge series)

Name: Placebos (The MIT Press Essential Knowledge series)
Price: 11.64 USD
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4.30 of 5 Stars: History - Placebos (The MIT Press Essential Knowledge series)

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Book Synopsis: The biological power of the placebo effect.The power of placebos to ameliorate symptoms has been with us for centuries. Western medicine today is finding it increasingly difficult to ignore the efficacy of placebos. In some clinical trials with placebos as controls, inert or sham replicas of active pharmaceutical drugs and even sham surgeries have been found to be as beneficial as the intervention being tested. In this volume in the MIT Press Essential Knowledge series, Kathryn Hall examines the power of placebos, showing how their effects can influence our clinical trials, clinical encounters and, collectively, Hall argues, our public health. Hall, who has studied the placebo effect for years, reviews the history of the placebo in medicine, tracing its evolution from quackery and patent medicine to its use as a control in clinical trials. She considers the ways that expectations and learning affect our response to placebos; advances in neuroimaging that reveal the inner workings of the placebo effect; the “nocebo” effect; placebo controls in randomized clinical trials; and the use of psychological profiles and genetics to predict individual placebo response. The effects of placebos have been hiding in plain sight; with this book, Hall helps bring them into clearer view.

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Are you ready to unlock the incredible power of the placebo effect? Introducing "Placebos" from The MIT Press Essential Knowledge series. This groundbreaking book reveals the undeniable influence of placebos on our health and well-being. From clinical trials to public health, placebos have proven time and time again to be just as effective as active pharmaceutical drugs. Don't miss out on harnessing this biological power for yourself!

Discover the fascinating history of placebos in medicine as author Kathryn Hall takes you on a journey from quackery to scientific acceptance. Gain a deeper understanding of how our expectations and learning impact the placebo effect, and how advancements in neuroimaging have unraveled its inner workings. Learn about the intriguing "nocebo" effect and how it can turn harmless substances into sources of discomfort.

When it comes to clinical trials, placebo controls play a pivotal role. Find out how placebo-controlled studies have revolutionized the way we test new treatments and therapies. Dive into the world of personalized medicine as Hall explores the use of psychological profiles and genetics to predict individual placebo response. The potential of placebos has been right under our noses, and "Placebos" brings this hidden power into sharp focus.

Ready to unlock the potential of the placebo effect and take control of your health? Don't wait any longer! Get your copy of "Placebos" now and join countless others who have already experienced the incredible benefits. Click here to order your copy today!

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