Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights (Pearson Business Analytics Series)
$52.27
Description
- Develop complex, testable theories for understanding individual and social behavior in web products
- Think like a social scientist and contextualize individual behavior in today's social environments
- Build more effective metrics and KPIs for any web product or system
- Conduct more informative and actionable A/B tests
- Explore causal effects, reflecting a deeper understanding of the differences between correlation and causation
- Alter user behavior in a complex web product
- Understand how relevant human behaviors develop, and the prerequisites for changing them
- Choose the right statistical techniques for common tasks such as multistate and uplift modeling
- Use advanced statistical techniques to model multidimensional systems
- Do all of this in R (with sample code available in a separate code manual)
Details
Are you tired of guessing why customers buy more or why they leave your site without hesitation? It's time to stop relying on assumptions and start making data-driven decisions. Introducing "Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights." This groundbreaking book by Joanne Rodrigues-Craig combines data science with social science to provide you with unprecedented insight into customer behavior.
With Rodrigues-Craig's expertise in demographics, sociology, and enterprise experience, you'll learn how to develop complex, testable theories for understanding individual and social behavior in web products. By thinking like a social scientist, you'll be able to contextualize individual behavior in today's social environments and build more effective metrics and KPIs for your web product or system.
But that's not all! This book will also teach you how to conduct informative and actionable A/B tests, explore causal effects, alter user behavior, and choose the right statistical techniques for common tasks. And don't worry if you're new to R, because this book includes sample code in a separate code manual, making it accessible for all levels of data science enthusiasts.
Don't miss out on this opportunity to gain a deeper understanding of consumer behavior and transform your business. Visit actiondatascience.com to learn more and get started on your journey towards actionable consumer insights!
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