Description
Book Synopsis: Axiom Award Gold Medalist for Sales
From a leading Yale expert and serial entrepreneur, a radical, principled, and field-tested approach that identifies what’s really at stake in any negotiation and ensures you get your half—so you can focus on growing the pie. Negotiations are incredibly stressful and can bring out the worst in people. Wouldn’t it be better if there were a principled way to negotiate? Wouldn’t it be even better if there were a way to treat people fairly and get treated fairly in a negotiation?
Split the Pie offers a new approach that does both—a field-tested method that reframes how negotiations play out. Barry Nalebuff, a professor at Yale School of Management, helps identify what’s really at stake in a negotiation: the “pie.” The negotiation pie is the additional value created through an agreement to work together. Seeing the relevant pie will change how you think about fairness and power in negotiation. You’ll learn how to get half the value you create, no matter your size.
Filled with examples and in-depth case studies, Split the Pie is a practical and theory-based approach to negotiation. You’ll see how it helped reframe a high-stakes negotiation when Coca-Cola purchased Honest Tea, a company Barry cofounded with his former student Seth Goldman. The pie framework also works for everyday negotiations. You’ll learn how to deploy logic to determine truly equitable solutions and employ empathy to expand the pie and sell your solution.
Split the Pie allows both sides to focus their energy on making the biggest possible pie—to have your pie and eat it too.
Details
Are you tired of stressful negotiations that leave you feeling unsatisfied? Look no further than Split the Pie, the revolutionary new approach to negotiation that ensures you get your fair share. Developed by Barry Nalebuff, a renowned professor at Yale School of Management, this field-tested method will change the way you think about fairness and power in negotiation. With Split the Pie, you'll learn how to secure half the value you create, no matter your size. Say goodbye to being taken advantage of and hello to a principled way to negotiate.
What sets Split the Pie apart is its emphasis on treating people fairly while getting treated fairly in return. By identifying the "pie" - the additional value created through a partnership - you'll gain a new perspective on negotiations. Packed with real-life examples and detailed case studies, this practical and theory-based approach will equip you with the tools needed to navigate even the most complex negotiations. Discover how Split the Pie contributed to a successful high-stakes negotiation between Coca-Cola and Honest Tea, a company co-founded by Barry Nalebuff and his former student Seth Goldman.
Not only is Split the Pie applicable to major business deals, but it also works for everyday negotiations. With logical reasoning and a focus on empathy, Split the Pie allows you to find equitable solutions and expand the pie to your advantage. Don't settle for less when you can have your pie and eat it too. Learn the secrets to maximizing the value you deserve with Split the Pie.
Ready to take your negotiation skills to the next level? Click here to get your hands on Split the Pie and start securing your fair share today.
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